Accessibility was treated as a checkbox instead of a partnership. Eleven Ways was often seen as a quick fix rather than a long term partner, yet 94.8% of the top 1 million websites fail basic accessibility standards. The project started as a collaborative strategy phase with the Eleven Ways team and my School of Branding peers, defining ambitions, positioning, and personality.

Move from being seen as a technical quick fix to becoming a recognizable and trusted partner. Human. Knowledgeable. Supportive. I translated strategic insights into a complete rebranding proposal with accessibility principles at its core: type, color, layout, and motion built for inclusive digital products.